Ever since Shaggy’s video personally announcing his appearance at the popular music conference dropped on social media, there has been an incredible buzz amongst the creatives, artists and industry professionals set to descend upon Kingston, Jamaica for the 7th Annual JMC, February 13-16, 2020.
But that’s not all the “It Wasn’t Me” artist has in store at JMC, as he’ll also appear on “From Then ‘Til Now: The Evolution of the Reggae Mecca” on Saturday, February 15, a panel that will explore how Jamaica’s music has impacted popular culture and explore potential ways in which Jamaica’s cultural power can be harnessed for the benefit of its citizens and the diaspora.
With more than 30 panel discussions, workshops, plenaries, networking opportunities, entertainment showcases, artist features, exhibitions and special events planned, the 7th Annual JMC will provide invaluable information, tools, tips and opportunities to advance it’s audience both individually and collectively. As a part of it’s mission and shared vision with JARIA and other Reggae Month partners, JMC has implemented content that will help inform and contribute to the health and wealth of Reggae music as a whole.
From maximizing and monetizing Reggae consumption via streaming platforms, local/global marketing and branding, music publishing, mainstream success of music, the impact of social media, defining and visualizing Jamaica as a “Reggae Mecca” to legal consultation, the multitude of panel topics, among a host of others, will speak to the pressing and diverse needs of the audience.
Participation from what reads like a who’s who of the Reggae music industry during past JMC stagings includes Marcia Griffiths “Queen of Reggae”, Protojé, Junior Reid, Kabaka Pyramid, Agent Sasco, Tifa, I-Octane, D’Angel, Jack Scorpio, Garfield “Chin” Bourne, Rory Stone Love, Nadine Sutherland, Bob Andy, Mikey Bennett, Copeland Forbes, Lloyd Stanbury, Tessanne Chin, Danny Dread and many more. Sponsorship and participation of prominent media outlets were also a major benefit for conference attendees.
The 7th Annual Jamaica Music Conference is sponsored by Boom Energy Drink, Solid Agency, Digicel, IRIE Jam Radio, KFC, Pizza Hut and Itopia Life.